Generative engine optimisation
Get recommended in generated answers.
When AI lists the best options in your field, are you on the list? I work on the signals that decide who gets named.
The audit is free, with no strings. I reply within a day.
100+ clients ranked 25+ countries $0 on ads
Share of voice: “best accountants for online shops”
Where AI learns
AI learns about you from everywhere, not just your site.
Generated answers draw on a wide web of sources. The more consistently and credibly you appear across them, the likelier you are to be named.
- Third-party proof counts.Reviews and independent articles carry more weight than your own claims.
- Consistency builds confidence.The same facts everywhere make you safer to recommend.
- Absence is a gap.If you’re missing from the places AI looks, rivals fill the space.
Prompt library
The questions buyers actually ask.
I build a library of real buyer questions, grouped by intent, and test them on a schedule.
- best accountants for online shops
- who can help with ecommerce tax
- top bookkeeping services for startups
What lifts mentions
Four levers, in order of reach.
- 01
Be present where AI looks
Reviews, round-ups, directories and publications in your field.
- 02
Say the same thing everywhere
Name, services, location and facts matched across every profile.
- 03
Back claims with evidence
Statistics, quotes and cited sources in your own content.
- 04
Keep key pages fresh
Recently updated pages with honest dates and current facts.
Monitoring
Trends, not single answers.
AI answers vary from one asking to the next, so one result proves nothing. I look at the pattern.
What I track each month
How it runs
From unseen to named.
- 1Baseline
Your question library tested across the main platforms.
A share-of-voice baseline - 2Map the sources
Which sites AI cites in your field.
A source map - 3Close the gaps
Profiles, mentions and content where you’re missing.
New proof in the right places - 4Strengthen the pages
Evidence, clarity and freshness on your key pages.
Quotable pages - 5Re-test and report
Trends reported plainly each month.
A monthly GEO report
Want this looked at for your site? Send your site for the free share-of-voice check, or book a call.
Get my free share-of-voice checkGEO questions
Getting recommended by AI.
The short answer from Syed Hadi Hussain
What is generative engine optimisation (GEO)?
GEO is the practice of making content likely to be used in the answers generated by AI search tools. It focuses on direct answers, clear structure, original facts and credible sources, and tracks whether you are cited.
01What’s the difference between GEO and AI SEO?
AI SEO covers the whole job of being a trusted source. GEO focuses on one outcome: being named and recommended when AI generates a list or a comparison in your field.
02What is “share of voice” in AI answers?
Of the times AI answers a set of relevant questions, how often your brand is named compared with rivals. It’s a sample, so I track it over time instead of trusting a single result.
03What actually lifts mentions?
Being present on the sources AI learns from, consistent brand facts, and content with clear evidence. Early research suggests quotations, statistics and cited sources can help, but results vary by platform.
04Can I pay to be recommended?
No. These aren’t ad slots. Mentions come from being a source worth citing, which takes steady work.
05How long until I see a difference?
Some changes show in weeks, others take longer as sources are re-read. I report on trends, and I can’t guarantee any single mention.
06How do we start?
Send your site for the free share-of-voice check. You’ll get a plain view of where you stand against your competitors.
Find out who AI recommends instead of you.
Send your site for the free share-of-voice check, or book a call. You’ll see how often you’re named next to your competitors.
Free, with no commitment.
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