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Case studies · In-depth results

The story behind each result: the problem, the work, the outcome.

Detailed breakdowns of real campaigns, from a Shopify store whose organic search more than doubled to local businesses that went from invisible to chosen. No vanity metrics.

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Search Console graph: clicks and impressions for a Shopify store climbing steadily over three months+118% clicks and impressions in a quarter Read it
  • +118%Shopify organic
    search, 3 months
  • 2.88Mimpressions in
    that quarter
  • $623,689store sales in the
    same month
  • 4more written
    breakdowns

Featured

A Shopify store, found by more shoppers.

Search Console and Shopify Analytics screenshots for every figure, and an honest note on where the revenue is actually taken.

  • +118%clicks and impressions
  • 31.6Kclicks
  • 7.6average position
  • 2,822orders in August
Read the full case study

Written breakdowns

Four local campaigns, before and after.

What each business started with, what changed and how long it took.

01 Healthcare Houston, Texas, USA Jan – Apr 2024

Houston Urgent Care Group

Organic Traffic
820/mo to 3,377/mo
Map Pack Keywords
0 to 12
Google Reviews
15 to 104
Inbound Calls
41/mo to 156/mo

Challenge

A 4-location urgent care network had invested in paid ads but had virtually no organic or Map Pack presence. Despite high service quality, their GBP profiles were incomplete, NAP data was inconsistent across 60+ directories, and they had fewer than 15 reviews across all locations.

What I did

Conducted a full 80-point local SEO audit. Optimized all 4 GBP profiles with keyword-rich descriptions, 120+ geotagged photos, and structured service menus. Cleaned up 47 inconsistent citations. Implemented a review acquisition system that generated 89 new 5-star reviews in 90 days. Built 22 local backlinks from Houston health news sites and medical directories.

Result

Ranked in the top 3 of the Map Pack for 12 high-value keywords including 'urgent care Houston' and 'walk-in clinic near me'. Organic traffic increased 312%. Inbound calls from Google increased 280% within 4 months.

02 Home Services London, UK Mar – May 2024

Central London Plumbing Co.

Map Pack Keywords
0 to 28
Star Rating
1.0 to 4.9
Monthly Enquiries
22 to 67
Local Links
3 to 21

Challenge

A 20-year-old family plumbing business with no website structure, a partially verified GBP, and a single-star rating due to one unresolved negative review. Competing against franchise chains with large SEO budgets in one of the world's most competitive local markets.

What I did

Rebuilt website with proper local SEO architecture and schema markup. Resolved GBP verification issues and fully optimized the profile. Flagged and successfully appealed the policy-violating negative review. Launched a review generation campaign (38 new 5-star reviews in 60 days). Built 18 local authority links from London business directories and home services press.

Result

Achieved top-3 Map Pack positions for 28 target keywords. Average star rating moved from 1.0 to 4.9. Monthly enquiries tripled from 22 to 67 within 90 days of campaign launch.

03 Legal Sydney, Australia Jul – Dec 2023

Sydney Personal Injury Law

Organic Rank
Page 4 to Page 1
Monthly Leads
11 to 70
Backlinks
12 to 46
PPC Dependency
90% to 36%

Challenge

A boutique 3-attorney personal injury law firm competing against large law groups with aggressive PPC budgets. They ranked on page 4 organically and had no Map Pack presence for their core practice areas. Cost-per-click in their niche was exceeding $120.

What I did

Conducted a competitor backlink gap analysis identifying 67 linking opportunities. Created a local legal resource hub with 8 long-form guides targeting high-intent local keywords. Built 34 editorial links from Australian legal publications and bar association directories. Optimized GBP with practice area services and 45 geotagged office photos.

Result

Moved from page 4 to position 1–3 on organic search for 6 core practice area keywords. Entered the Map Pack for 4 keywords. Total monthly leads increased 540% over 6 months, reducing dependency on paid advertising by 60%.

04 Dental Toronto, Canada Sep 2023 – Jan 2024

Downtown Toronto Dental

Map Pack Position
Not ranked to #2
New Patient Calls
22/mo to 61/mo
Google Reviews
23 to 90
Keywords in Top 3
0 to 31

Challenge

A well-regarded dental practice in downtown Toronto had strong word-of-mouth but poor digital visibility. Ranked position 11+ for 'dentist Toronto' and related terms. GBP had not been updated in 2 years. Zero review acquisition strategy in place.

What I did

Full GBP overhaul: updated categories, added 15 dental services, uploaded 90 new photos, and launched a weekly Google Post cadence. Implemented an SMS review follow-up sequence producing 67 new 5-star reviews in 90 days. Fixed 29 citation inconsistencies from a previous address change. Built 14 local links including a feature in a Toronto health magazine.

Result

Ranked in the Map Pack for 'dentist Toronto' (position 2) and 31 additional keywords. New patient calls from Google increased 180% within 5 months. The practice now generates 40+ qualified leads per month from organic search alone.

Questions

Before you trust a case study.

01What is the difference between the portfolio and the case studies?

The portfolio shows the evidence: dashboards, charts and approval emails. The case studies explain the story behind a result: the problem, what was done and what changed.

02Can I see the proof behind the numbers?

For the Shopify case, yes: every figure is a screenshot from Search Console or Shopify Analytics, shown in full on its case study page. More screenshots are in the portfolio.

03Will I get the same results?

No one can promise that. Every business starts from a different place and Google controls the results. A free audit shows what is realistic for yours.

04How do I start?

Book a free strategy call. I look at how you’re found today and tell you what would move the needle first.

More proof: the portfolio, client reviews and Trustpilot.

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