Guides · In progress
Guides for businesses that want to be found.
Practical, in-depth guides on Google Business Profile, the Map Pack, citations, reviews and link building. The long-form versions are being written; until each lands, the matching service page covers the same ground.
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The topics, covered today.
Each guide below has a service page that already explains the topic in depth, with examples and a plan.
- Map Pack rankingThe Map Pack algorithm has shifted significantly in 2025. Here's the updated playbook - covering relevance signals, proximity overrides, and the review factors that now matter most.
- Google Business Profile optimisationEvery field, every setting, every feature of Google Business Profile - explained with ranking context. This is the only GBP optimization guide you'll need.
- Citation buildingCitation building has evolved. Low-quality directory spam can now hurt you. Here's the data-backed approach to building citations that actually contribute to your local rankings.
- Review managementMost businesses know reviews matter. Few know exactly how to systematically generate them, respond to negatives, and leverage star ratings as a direct ranking signal.
- Local link buildingLinks remain a top local ranking factor - and they're the hardest thing for competitors to copy. This guide covers every link type worth pursuing in 2025.
- The local SEO auditA comprehensive 50-point local SEO audit checklist covering technical foundations, GBP, citations, on-page signals, backlinks, and competitor benchmarking. Download and use it today.
On the way
Six long-form guides in the works.
Want one sooner? Ask, and I’ll tell you the day it’s published.
- 01Tell me when it’s live
How to Rank #1 in Google Map Pack in 2025
- 02Tell me when it’s live
Google Business Profile Optimization: The Complete Guide
- 03Tell me when it’s live
Local Citation Building: What Still Works in 2025
- 04Tell me when it’s live
Review Management Strategies That Actually Work
- 05Tell me when it’s live
Local Link Building for Service Businesses
- 06Tell me when it’s live
Local SEO Audit Checklist: 50 Points to Check
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