Technical SEO
A site Google can crawl, read and trust.
Great content can’t rank if search engines can’t reach it, understand it or load it quickly. I find what’s in the way and fix it, starting with whatever pays back first.
The audit is free, with no strings. I reply within a day.
100+ clients ranked 25+ countries $0 on ads
Where visibility breaks
Five places your site can go missing.
Most technical problems hide in one of these stages. The audit shows which one is costing you.
- 1
Crawl
Google finds and fetches your pages.
- Blocked in robots.txt
- Orphan pages with no links
- Crawl wasted on filters
- 2
Render
Google builds the page, scripts included.
- Content that needs a script
- Blocked CSS or JS
- Scripts that fail
- 3
Index
Google chooses which pages to keep.
- Accidental noindex tags
- Near-duplicate pages
- Thin or soft-404 pages
- 4
Rank
Pages compete for each search.
- The wrong page wins
- Weak internal links
- Pages cannibalising each other
- 5
Click
A searcher picks you, and the page loads.
- Slow main content
- Layout that jumps
- Sluggish taps
Speed
Speed is three measurements.
Google judges how a page feels with three signals. I aim for the green zone on each, checked on real phones.
Largest Contentful Paint
How quickly the main content appears.
- Good
- 2.5 s or less
- Poor
- over 4 s
Interaction to Next Paint
How fast the page reacts when someone taps.
- Good
- 200 ms or less
- Poor
- over 500 ms
Cumulative Layout Shift
Whether things jump around while loading.
- Good
- 0.1 or less
- Poor
- over 0.25
Thresholds are Google’s published ranges. Real results depend on your content, hosting and visitors, so I measure on your own site.
Site structure
Pages buried deep get crawled less.
- Fewer clicks, more crawling.Google visits shallow pages more often, and passes more weight to them.
- Links where people look.Navigation, related items and in-content links that help shoppers and crawlers alike.
- No orphans.Every page worth ranking has at least one page pointing to it.
- 1 One click: your main pages
- 2 Two clicks: categories and guides
- 3 Three clicks: most products and posts
- 4 Four or more: hard to find
Pages that matter should sit within three clicks of your home page.
Under the bonnet
The fixes, in the code.
Examples of what I read and change. Illustrative snippets, not your files.
1User-agent: *2Disallow: /cart/3Disallow: /search4Disallow: /5Sitemap: https://example.com/sitemap.xml
What it does
Tells search engines which areas they may fetch. One stray line, like the highlighted one, can block the whole site.
What I fix
Audit every rule, remove accidental blocks, and point to a clean sitemap.
Prioritising
Not every fix is worth doing.
An audit can list hundreds of issues. I rank them by impact and effort so you fix what moves rankings first.
Do first
High impact, low effort
- Accidental noindex
- Redirect chains
- Broken internal links
- Sitemap clean-up
Plan next
High impact, more effort
- Speed rebuild
- Architecture changes
- JavaScript rendering
Quick tidy-ups
Lower impact, low effort
- Image alt text
- Meta tags on minor pages
Park it
Lower impact, high effort
- Cosmetic URL rewrites
- Rarely used page types
How it runs
One engagement, five commands.
$ audit --crawl
A full crawl, log review and real-phone speed test of your site.
Audit report in plain English
$ prioritise --impact
Every issue scored by impact and effort.
A ranked fix list
$ fix --first
Quick wins shipped, bigger fixes briefed to your developers.
Fixes live or ready to build
$ verify --recrawl
A second crawl to prove each fix worked.
Before and after proof
$ monitor --weekly
Alerts for new problems before rankings suffer.
Ongoing monitoring
Monitoring
Problems caught before rankings drop.
Site releases break SEO more often than algorithm updates do. After the fixes, I keep watching.
Watched after every release
Go deeper
Five specialisms under technical SEO.
Not sure where your problem sits? The free audit finds it, in plain English.
Get my free technical auditDevelopers and founders ask
The practical questions.
The short answer from Syed Hadi Hussain
What is technical SEO?
Technical SEO is the work that lets search engines crawl, understand and index your site, and lets visitors use it quickly. It covers site structure, indexing, speed, mobile usability, structured data and fixing errors that hold good pages back.
01Do you need developer access to fix things?
For many fixes I hand your developers exact, prioritised instructions. If you’d rather I make changes myself, I can work in a staging copy first. You choose the level of access and can remove it any time.
02Will technical SEO alone improve my rankings?
It removes what’s holding you back. If your content or links are weak, you’ll need those too, and I’ll say so plainly instead of selling you fixes that won’t move the needle.
03How do you find the problems?
A full crawl, your Search Console data, server logs where available, and speed tests on real phones. Each problem in the report comes with proof, not guesswork.
04Is it safe to change a live site?
I test in staging where possible, ship in small batches and monitor after each one, so a mistake is caught in hours, not months.
05My site runs on React, Next.js or Shopify. Does that matter?
Yes. Each platform has its own quirks, from JavaScript rendering to URL rules. I audit for the ones that apply to yours.
06How soon will I see results?
Crawling and indexing fixes can show within weeks. Speed and structure gains tend to build over time. I can’t guarantee rankings, but I do show before-and-after proof for every fix.
07What do you need from me?
Search Console and analytics access, a contact for your developer, and a list of recent site changes or migrations.
08How do we start?
Send your site for the free audit, or book a call. You’ll get a plain-English view of what’s costing you visibility.
Find out what’s stopping Google seeing your best pages.
Send your site for the free technical audit, or book a call. You’ll get a ranked list of fixes, easiest wins first.
Free, with no commitment.
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