Site architecture
Wire your site so every page pulls its weight.
Your best pages need to be easy to find, for shoppers and for Google. I plan the structure, the links and the addresses so authority flows where it earns.
The audit is free, with no strings. I reply within a day.
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Addresses
Addresses that say what the page is.
A clean address helps readers trust a link and helps search engines understand the page. Toggle to see the difference.
Three layers of links
Where internal links come from.
- 01
Navigation
Your menu points at the pages that matter most. Every item is a vote, so I keep it short and deliberate.
- 02
In the content
Links inside articles and descriptions are the strongest signals, because the surrounding words explain the destination.
- 03
Related and breadcrumbs
Related items and breadcrumbs keep readers moving and give Google a clear picture of where each page sits.
Link audit
What a link audit looks for.
Internal link checks
How it runs
Map it, then rewire it.
- 1Crawl and map
Every page, link and click depth in one view.
A site map you can read - 2Choose the hubs
The pages that should carry each topic.
A cluster plan - 3Fix the structure
Navigation, addresses and breadcrumbs made consistent.
A tidy structure - 4Add the links
Contextual links where they help readers.
Hubs and spokes connected - 5Check the flow
A re-crawl to confirm nothing is buried.
A before and after map
Want this looked at for your site? Send your site for the free structure review, or book a call.
Get my free structure reviewStructure questions
How a site should be organised.
The short answer from Syed Hadi Hussain
What is site architecture in SEO?
Site architecture is how your pages are organised and linked. A clear structure with sensible internal links helps visitors find what they need and helps search engines understand which pages matter most and how they relate.
01How many links should a page have?
There’s no magic number. Each page should link to the pages a reader would naturally want next, using clear wording, and every page worth ranking should be linked from somewhere sensible.
02Should I change my URLs?
Only when the gain is clear, because changing addresses carries risk. If URLs are confusing or inconsistent, I’ll plan a safe change with redirects.
03What’s a topic cluster?
A main page on a broad subject, linked with supporting pages on narrower questions. It shows search engines, and readers, that you cover a subject properly.
04Does menu design affect SEO?
Yes, because navigation is made of internal links. A clear menu helps people and passes weight to your most important pages.
05How do you find orphan pages?
By comparing a full crawl against your sitemap and analytics. Anything that exists but isn’t linked from the site shows up.
06How do we start?
Send your site for the free structure review. You’ll get a plain-English map of what’s buried and what to link.
Find out how well your site is wired together.
Send your site for the free structure review, or book a call. You’ll see where links are missing and which pages are buried.
Free, with no commitment.
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