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Core Web Vitals

Pages that load fast and stay steady.

Slow, jumpy pages lose shoppers before they’ve read a word. I find what’s holding your pages back, fix it, and prove the difference on real phones.

The audit is free, with no strings. I reply within a day.

100+ clients ranked 25+ countries $0 on ads

Illustration of the shape, not your timings

What slows a page

Where the seconds go.

Most slow pages are slow for the same three reasons: images, scripts and fonts. Flip the switch to see the difference.

Time spent loading, after

Illustration of the shape, not your timings

Fix by metric

Three scores, three kinds of fix.

Common causes

  • A huge hero image
  • Slow server response
  • Fonts that block the text

What I do

  • Right-size and compress the hero image
  • Preload what matters, defer what doesn’t
  • Cache pages and trim the server’s work

Two kinds of data

A test is not a visitor.

I use lab tests to find the cause and field data to confirm the fix worked. Reporting only the tests would flatter your site without helping a single visitor.

Core Web Vitals thresholds: LCP 2.5 s or less, INP 200 ms or less, CLS 0.1 or less, measured at the 75th percentile of visits.

Lab data

A test in controlled conditions

Great for finding causes quickly. It can’t see real phones, real networks or real behaviour.

Field data

What real visitors experienced

What Google uses to judge your pages. It moves slowly, so I track it over weeks.

How it runs

Measure, fix, confirm.

  1. 1
    Measure on real devices

    Field data from your visitors plus tests on mid-range phones.

    A speed baseline
  2. 2
    Find the biggest cause

    The heaviest file or script on each key page template.

    A ranked cause list
  3. 3
    Fix the heaviest first

    Images, scripts and fonts, one change at a time.

    Faster key pages
  4. 4
    Re-test

    Lab tests straight away, field data as it updates.

    Before and after proof
  5. 5
    Keep watch

    Alerts when a release makes things slower.

    A speed guardrail

Want this looked at for your site? Send your site for the free speed audit, or book a call.

Get my free speed audit

Speed questions

What people ask about page speed.

The short answer from Syed Hadi Hussain

What are Core Web Vitals?

Core Web Vitals are Google's measures of page experience: how fast the main content loads, how quickly the page responds to a tap or click, and how stable the layout is. Fixing them makes pages feel faster to real visitors, which helps conversions as well as search.

Is a perfect Lighthouse score the goal?

No. A perfect score doesn’t pay the bills. The goal is pages that feel fast to real visitors and land in Google’s “good” range for the three Core Web Vitals.

How much does speed affect rankings?

It’s one signal among many, and relevance matters more. Where speed really counts is conversions: slow, jumpy pages lose visitors before they act.

Why does my site pass in a test but fail in Search Console?

Tests run in a lab on one device. Search Console shows what real visitors experienced on their phones and connections. I work from the real-visitor data.

Do I need a new theme or a rebuild?

Often not. Most gains come from images, scripts and fonts. I’ll tell you plainly if the platform itself is the problem.

Will fixes break my design?

I make changes in small steps and check the pages after each one, so nothing visible changes unless you want it to.

How do we start?

Send your site for the free speed audit. You’ll get a plain-English view of what’s slowing you down.

Find out what’s slowing your pages down.

Send your site for the free speed audit, or book a call. You’ll see the biggest causes and the order to fix them.

Free, with no commitment.

Free speed audit

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