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Site migrations

Move your site without losing your rankings.

A redesign, a new domain or a new platform can wipe out years of search visibility in a weekend. I plan the move so what ranks today keeps ranking tomorrow.

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Illustration: every old page mapped to its new home

Three phases

A migration is won before launch.

The work that protects your rankings happens in three stages. The first one matters most.

  1. Prepare

    Before launch

    • Crawl and record every current URL
    • Map each old page to its new home
    • Test everything on a staging copy
    • Set up tracking and benchmarks
  2. Move

    Launch day

    • Switch redirects on, check the key pages
    • Confirm robots and canonicals are right
    • Submit the new sitemap
    • Watch errors in real time
  3. Protect

    After launch

    • Compare rankings and traffic with the benchmark
    • Fix anything that slipped
    • Clear redirect chains and 404s
    • Report in plain English

Try it

The pre-launch checklist.

Tick things off to see what a safe launch needs. I run this list, and a longer one, on every migration.

Most migration disasters are not mysterious. They’re a missing redirect here, a leftover block there, and nobody checking until traffic falls.

The list above is shortened for the page. Your real checklist is built from your own site.

Before you press go0 of 10 done

After launch

The first weeks are when it’s decided.

Watched after the move

Redirect errors and chainsOld pages that don’t reach their new home cleanly
Alert
Pages dropping from the indexNew addresses Google hasn’t picked up yet
Watching
Ranking and traffic against the benchmarkThe honest before-and-after comparison
Watching
Tracking gapsConversions that stopped being recorded
Fixed

Already dropped?

If traffic has already fallen.

  • 01

    Find what was lost

    Compare before and after to see which pages, queries and links disappeared.

  • 02

    Find why

    Missing redirects, blocks, changed content or slower pages, each leaves a trace.

  • 03

    Fix and monitor

    Repair the cause, then watch the recovery, reported plainly, with no promises.

How it runs

From plan to settled.

  1. 1
    Assess the risk

    What ranks today, and what the change could break.

    A migration risk report
  2. 2
    Build the map

    Every old URL matched to its best new page.

    A tested redirect map
  3. 3
    Rehearse on staging

    Checks run on a copy before the real thing.

    A go or no-go decision
  4. 4
    Launch and watch

    Live monitoring through the first days.

    Launch-day proof
  5. 5
    Settle and report

    Comparison with the benchmark, issues closed out.

    A recovery report

Want this looked at for your site? Send your site for the free migration review, or book a call.

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Migration questions

Before you move anything.

The short answer from Syed Hadi Hussain

How do you migrate a website without losing rankings?

Plan the move before launch: map every old address to its new one with redirects, keep content and structure equivalent, test everything on a staging site, then monitor crawling, indexing and traffic after launch and fix issues quickly.

Will I lose rankings when I redesign or move?

Not necessarily. Most losses come from avoidable mistakes: missing redirects, blocked pages and broken tracking. Careful planning protects what you’ve built, though a short settling period is normal.

Find out what a move could cost you, before you make it.

Send your site for the free migration review, or book a call. You’ll see what’s at risk and how to protect it.

Free, with no commitment.

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