Schema & structured data
Tell search engines exactly what your pages are.
Structured data is a label for your content that machines can read. Done properly, it helps search engines and AI systems understand you, and makes richer results possible.
The audit is free, with no strings. I reply within a day.
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Pick a type
The right markup for each page.
Different pages need different labels. Here’s what each common type is for.
What it tells search engines
- Your name, logo and website
- Your official profiles
- How to contact you
Where I use it
- Your home page and About page
- One consistent entity across the site
- Alongside your Knowledge Panel work
The honest bit
Eligible is not guaranteed.
Markup has to describe what’s genuinely on the page. Marking up things visitors can’t see, or inflating ratings, risks a penalty, so I don’t.
What markup can and can’t do
How it runs
Mark it up, test it, watch it.
- 1Audit what exists
Current markup found, tested and compared with the visible pages.
A schema audit - 2Plan by page type
The right types for each template.
A markup plan - 3Write and add it
Clean JSON-LD, added the way your platform prefers.
Valid markup live - 4Validate
Google’s Rich Results Test and the schema validator.
Passing tests - 5Monitor
Search Console reports watched for new errors.
Ongoing health checks
Want this looked at for your site? Send your site for the free schema check, or book a call.
Get my free schema checkSchema questions
What structured data can and can’t do.
The short answer from Syed Hadi Hussain
What is schema markup?
Schema markup is structured data added to a page that labels what it contains, such as a business, product, review, event or FAQ. It helps search engines and AI systems understand the page and can qualify it for richer results.
Will schema improve my rankings?
Not directly. It helps search engines understand your pages and can make them eligible for richer results, which can lift clicks. It doesn’t replace good content.
Is a rich result guaranteed?
No. Google decides whether to show one. Correct markup makes you eligible, and I test that it passes Google’s tools.
Do FAQ rich results still appear?
Google now shows them for only a limited set of sites. I still use FAQ markup where it helps clarity, but I never promise the visible result.
Should I use a plugin or custom code?
Plugins are fine for basics. Custom, well-tested markup is better for complex sites. I tell you which fits yours.
How do you check it’s right?
Google’s Rich Results Test and the Schema Markup Validator, plus a check that the markup matches what’s visible on the page.
How do we start?
Send your site for the free schema check. You’ll get a plain list of what to fix and add.
Find out what your pages are telling search engines.
Send your site for the free schema check, or book a call. You’ll see what’s marked up, what’s broken and what’s missing.
Free, with no commitment.
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