Keyword & intent research
Find the searches worth winning.
Search volume is easy to find and easy to misread. I look for the searches that come from people ready to act, and that you can realistically win.
The audit is free, with no strings. I reply within a day.
100+ clients ranked 25+ countries $0 on ads
Opportunity map
Size isn’t everything.
The biggest bubble isn’t always the best bet. I plot each search by how valuable it is and how winnable it is.
- Top right wins first.Valuable and winnable: the searches I build pages for early.
- Top left needs authority.Valuable but hard. Planned for after the easier wins.
- Bottom right is volume without value.Easy to rank for, rarely worth a page.
Beyond volume
What I weigh instead of volume alone.
- 01
Intent
Is the person learning, comparing or ready to act?
- 02
Winnability
Can a site like yours realistically reach page one?
- 03
Value
What would one visit from this search be worth to you?
Real data
Tools guess. Your data knows.
Useful for spotting ideas
Volume and difficulty scores are modelled. They’re good for comparison and poor for precision.
Better for deciding
Search Console shows what already brings you impressions, and sales data shows what actually earns.
How it runs
From a list of words to a plan of pages.
- 1Listen to your market
Sales calls, reviews and support questions in your customers’ own words.
A buyer-language list - 2Gather the searches
Tools, Search Console and competitor gaps combined.
A raw search list - 3Judge each one
Intent, value and winnability scored.
An opportunity map - 4Group by page
Each cluster given one page to answer it.
A page-by-page keyword map - 5Order the work
Quickest, most valuable pages first.
A prioritised roadmap
Want this looked at for your site? Send your site for the free keyword check, or book a call.
Get my free keyword checkResearch questions
About keyword research.
The short answer from Syed Hadi Hussain
What is keyword research?
Keyword research finds the searches your customers actually make, what they want when they make them, and which ones you can realistically win. The output is a prioritised list of pages to create or improve.
01Why not just target the highest-volume keywords?
Because high volume often means high competition and vague intent. A smaller search from someone ready to buy can be worth far more than a big one from someone browsing.
02Which tools do you use?
Several, plus Search Console and your own sales data, because no single tool is right. Tool numbers are estimates, so I treat them as clues, not facts.
03How many keywords will I get?
A focused plan, not a spreadsheet of thousands. I group searches by the page that should answer them, so each has a job.
04Do you research competitors?
Yes. Seeing what already ranks shows what Google rewards, and where rivals fall short.
05How often should research be refreshed?
Whenever your business or market shifts, and at least yearly. Search behaviour changes, especially as AI answers grow.
06How do we start?
Send your site for the free keyword check. You’ll get a short list of the best opportunities.
Find out which searches are worth winning.
Send your site for the free keyword check, or book a call. You’ll see where your best opportunities are.
Free, with no commitment.
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