E-commerce SEO · Product & category pages
Pages that rank, and sell.
Your product and category pages are where the order is won or lost. I write and structure them for the search and for the shopper.
The audit is free, with no strings. I reply within a day.
100+ clients ranked 25+ countries $0 on ads
Two kinds of page
Category pages win searches. Product pages win orders.
- 01
Category pages
Rank for broad searches like “men’s jackets”. They need intro copy, clear filters and links to the best products and guides.
- 02
Product pages
Close the sale. They need original copy, trustworthy details, clear stock and delivery and one obvious next step.
Product page anatomy
Six parts, each with a job.
Hover or tap to see what each is for.
The rewrite
Supplier copy versus written for shoppers.
Variants
One strong page beats five thin ones.
Separate pages for each colour or size usually split your strength and create near-duplicates. One page with clear options is stronger for search and easier for shoppers.
Brief
Every page starts with a brief.
- One search per page.So the page can be the best answer to it.
- Copy that helps people choose.Not keyword padding.
- You approve everything.Before it goes live.
Try it
Would this page earn the order?
Most stores tick the images and the button. It’s the copy, proof and links that quietly decide the order.
How it runs
Best sellers first.
- 1Choose the pages
Priorities picked by demand and revenue potential.
A page priority list - 2Research each page
What shoppers search and what the top results say.
A brief per page - 3Write and structure
Copy, headings and structure sent for approval.
Approved copy - 4Publish and link
Pages live and connected to the rest of the store.
Pages live - 5Review
Rankings and orders checked, next batch chosen.
A monthly review
Not sure which pages matter most? The free review ranks them.
Get my free page reviewPage questions
Writing pages that sell.
The short answer from Syed Hadi Hussain
How do you optimise product and category pages?
Match each page to one search intent, write a clear title and helpful copy, show price, stock and reviews, link related products and categories, and keep the page fast. Category pages usually matter most because they capture broad buying searches.
How many pages will you do?
It depends on the size of your catalogue. I start with best sellers and your biggest category pages, then work through the rest.
Will you rewrite every product?
Not necessarily. Some pages earn more than others, so I focus effort where the revenue potential is.
Do I approve the copy?
Yes. Nothing goes live without your approval.
What if my products are near-identical variants?
Variants usually share one strong page with clear options, instead of many thin ones. I decide this product by product.
Can you guarantee more sales?
No. I can promise better pages and straight reporting on what changes.
How do we start?
Send your store link for a free review. You’ll get a plain answer on which pages to fix first.
Find out which pages are costing you orders.
Send your store link for the free review, or book a call. You’ll get an honest answer on which pages to fix first.
Free, with no commitment.
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