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E-commerce SEO · Schema & Google Shopping

Stand out in the results with stars, price and stock.

Rich results and free Google Shopping listings put your products in front of shoppers before they click. I set them up properly.

The audit is free, with no strings. I reply within a day.

100+ clients ranked 25+ countries $0 on ads

Illustration: product data Google can read

What shoppers see

Same page, richer result.

  • More of the page is visible.Stars, price and stock catch the eye before the click.
  • Better-qualified clicks.Shoppers who see the price and still click are closer to buying.
  • Eligible, not guaranteed.Google chooses when to show them.
Illustration: a rich result for a product

Two systems

Markup and feed must agree.

What it does

  • Describes the product on your site
  • Feeds rich results
  • Read when pages are crawled

What I check

  • Valid, complete properties
  • Price and stock match the page
  • Reviews are genuine and visible

Under the bonnet

Common errors, in the code.

"price": "79.00",// page shows £89.00

What it does

Markup says one price and the page says another.

What I fix

Markup generated from the same data the page uses.

Try it

Is your shop ready for Shopping?

Many stores qualify for free listings and have never switched them on. It’s often the cheapest new traffic available.

Free listings readiness0 of 7 done

Monitoring

Errors are quiet.

What I monitor

Disapproved productsFlagged with the reason
Alert
Markup errors in Search ConsoleChecked after releases
Watching
Price and stock mismatchesBetween page, markup and feed
Watching
Clicks and orders from free listingsReported monthly
Fixed

How it runs

Set up, test, monitor.

  1. 1
    Audit

    Current markup, feed and Merchant Center health.

    A schema and feed audit
  2. 2
    Mark up

    Product structured data added or corrected.

    Valid markup live
  3. 3
    Connect Merchant Center

    Account set up and verified.

    A connected account
  4. 4
    Fix the feed

    Products matched and errors cleared.

    A clean feed
  5. 5
    Monitor

    Warnings caught early and results reported.

    A monthly report

Not sure what’s missing? The free check lists it.

Get my free schema check

Schema and Shopping questions

Rich results and free listings.

The short answer from Syed Hadi Hussain

What is product schema for Google Shopping?

Product schema is structured data giving Google your price, availability, reviews and identifiers. Combined with a clean product feed, it helps your products qualify for rich results and free Google Shopping listings.

Will stars and prices always show?

No. Google decides whether to show rich results. Correct markup makes your pages eligible, and I check it passes Google’s tests.

Find out what your products look like to Google.

Send your store link for the free check, or book a call. You’ll get an honest answer on what’s missing.

Free, with no commitment.

Free schema check

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