E-commerce SEO · Shopify
Shopify SEO that brings orders.
Shopify is easy to launch and easy to leave invisible. I set up your collections, products and theme so Google can find them and shoppers buy from them.
The audit is free, with no strings. I reply within a day.
100+ clients ranked 25+ countries $0 on ads
Collections
Collections win the big searches.
“Men’s waterproof jackets” brings far more shoppers than any single jacket. Most stores leave collections as a bare grid.
- A short, useful intro.Helps shoppers choose and gives Google words to rank with.
- Sensible filters.Useful options kept, near-duplicate filter URLs quieted.
- Links to guides and subcollections.Paths that help shoppers go deeper.
Under the bonnet
Shopify quirks, handled.
Illustrative examples of what I check in a theme. Your store will differ.
1<head>2 {{ content_for_header }}3 <link rel="canonical" href="{{ canonical_url }}">4</head>
What it does
Points every version of a page at one main address.
What I fix
Check the canonical matches the page you want ranked, collection paths included.
Apps
Every app has a cost.
Apps load scripts on every page, whether shoppers need them there or not. Slow pages lose shoppers and rankings.
I keep what earns its place and remove, delay or replace what doesn’t.
Page weight from add-ons
Page by page
Where I look first.
Common problem
- A slider with no words
- One vague heading
Fix
- Clear intro and links to top collections
- A heading that says what you sell
Try it
A healthy Shopify store.
Most stores I audit tick about half. The rest are small, fixable and add up.
After launch
Retired products shouldn’t become dead ends.
What I watch
A real Shopify store
The result, with the caveat.
Case study
+118%E-commerce · ShopifyOrganic search up 118% in a quarter, behind a store trading $623,689 a month.
- Impressions
- 2.88M
- Clicks
- 31.6K
- Average position
- 7.6
How it runs
A clear order of work.
- 1Audit
Collections, products, theme, apps and speed against your competitors.
A Shopify-specific audit - 2Clean up
Duplicates, redirects and app bloat removed.
A faster, cleaner store - 3Optimise collections
The collections that matter most rewritten first.
Collections live - 4Optimise products
Best sellers and high-potential products next.
Product pages live - 5Measure
Organic orders and revenue tracked.
A monthly report
Not sure where to start? The free audit ranks the fixes by payback.
Get my free Shopify auditShopify questions
Shopify and search.
The short answer from Syed Hadi Hussain
How do you do SEO for a Shopify store?
Shopify SEO sets up collections, products, themes and apps so Google can crawl and understand them: clean titles and URLs, fast pages, structured data, and category content written for how shoppers search.
01Have you worked with Shopify stores before?
Yes. There is a published case study of a Shopify store whose organic search grew 118% in a quarter. It also says plainly where the revenue is actually taken.
02Do I need to change my theme?
Usually not. I fix what’s slowing it first and tell you plainly if the theme is the real problem.
03Will you use apps?
Only when they genuinely help. Many Shopify stores need fewer apps, not more.
04Why do Shopify URLs look duplicated?
Shopify lets a product be reached through its collection path and its direct path. Canonical tags normally handle it, and I check they do.
05Can you guarantee rankings?
No, and be wary of anyone who does. What I can promise is a Shopify store that is faster, cleaner and easier to crawl, with reporting on orders rather than rankings.
06How do we start?
Send your store link for a free audit. You’ll get a plain answer on what to fix first.
Find out what’s holding your Shopify store back.
Send your store link for the free audit, or book a call. You’ll get a plain answer on what to fix first.
Free, with no commitment.
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