Analytics, tracking & reporting
Tie organic search to leads and revenue.
Traffic is easy to report and easy to misread. I set up the tracking that shows which pages bring customers, so decisions come from evidence.
The audit is free, with no strings. I reply within a day.
100+ clients ranked 25+ countries $0 on ads
The tracking plan
Decide what counts before you count it.
A tracking plan says which actions matter and how each is recorded. Everything else follows from it.
Under the bonnet
Tracking in the code.
Illustrative snippets of the kind of set-up I do. Your implementation depends on your platform.
1form.addEventListener('submit', () => {2 gtag('event', 'generate_lead', {3 form_name: 'contact'4 });5});
What it does
Fires a named event when someone submits a form, so it can count as a lead.
What I fix
Events named consistently and tested before launch.
Dashboards
One truth, three views.
A founder, a marketer and a finance lead need different things from the same data.
What they want
- Is it working?
- What’s it worth?
- Where should money go?
What the view shows
- Leads and revenue from organic
- Cost and return over time
- A one-line trend per channel
Try it
Is your tracking healthy?
Most sites we look at have at least two items on this list broken, and the owner never knew.
How it runs
Plan, build, prove.
- 1Audit what exists
Current tracking tested against real visits.
A tracking health report - 2Write the plan
The actions that matter and how to record them.
A tracking plan - 3Build and test
Events, conversions and filters set up and checked.
Trusted data - 4Create the dashboards
One view per audience.
Dashboards your team uses - 5Report monthly
What moved, why, and what next.
A plain-English report
Want this looked at for your site? Send your site for the free tracking check, or book a call.
Get my free tracking checkTracking questions
Measuring what matters.
The short answer from Syed Hadi Hussain
How do you measure SEO results?
Track what matters to the business: leads, calls, orders and revenue from organic search, alongside rankings and visibility. Proper analytics setup connects search visits to those outcomes in reports you can verify.
Why don’t my numbers match across tools?
Each tool counts differently and uses different definitions and sampling. I decide which tool is the source of truth for each question, and explain the gaps.
What should I track besides visits?
The actions that make you money: enquiries, calls, bookings and orders. Visits are only the start of the story.
Can you track phone calls?
Yes, with call tracking that ties calls to the channel that drove them, set up in a privacy-friendly way.
Do you set up GA4?
Yes, including events, conversions, filters and clean reports, so the data is trustworthy before anyone makes decisions from it.
How often will I get reports?
Monthly, with a short summary, and a live dashboard you can open any time.
How do we start?
Send your site for the free tracking check. You’ll get a plain list of what’s missing and misleading.
Find out what your analytics aren’t telling you.
Send your site for the free tracking check, or book a call. You’ll see what’s measured, what’s missing and what’s misleading.
Free, with no commitment.
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