Is it the same on Apple and Google?

No. Apple uses a hidden keyword field and rewards titles and subtitles. Google Play reads your full description. I tailor each listing.

How much do screenshots matter?

A lot. They’re often the deciding factor for a new visitor, and testing them is among the cheapest ways to lift installs.

Can ratings be improved?

Yes, through well-timed, honest prompts for happy users and quick responses to complaints. Never by offering rewards for ratings.

Do you test listings?

Yes, using each store’s built-in testing tools, so changes are proven before they’re rolled out.

Send your store link for the free review. You’ll get a plain list of changes.

App Store Optimisation

Turn app store browsers into installs.

Most people find apps by searching a store. I improve how your app ranks and how convincing its page is, then test what works.

Get my free store listing review Book a free call

The audit is free, with no strings. I reply within a day.

100+ clients ranked 25+ countries $0 on ads

Illustration: an app store listing

The first impression

Screenshots sell the install.

Most visitors decide in seconds. Flip to see a store page rebuilt for the decision.

After: a clear promise and proof

What drives discovery

Rank is keywords plus installs.

Stores don’t publish exact formulas, and they change. The pattern, relevance plus real user behaviour, is steady.

Bars are illustrative, not an official ranking formula.

What tends to move store ranking

Keywords in title and subtitleHighest-weighted text

Start here

Install rateViews that become installs

Ratings and reviewsScore, volume, recency

Retention and crashesWhether people keep the app

Description (Google Play)Read for keywords

Platform by platform

Two stores, two rulebooks.

01
Apple App Store
Title, subtitle and a hidden keyword field carry most of the weight. Space is tight, so every word is chosen.
02
Google Play
The long description is read for keywords, so natural, benefit-led writing helps both ranking and conversion.

Title
Subtitle
Keyword field
Short description
Long description
Icon
Screenshots
Preview video

How it runs

Research, rewrite, test.

1
Audit the listing
Against the top apps for your searches.
An ASO audit
2
Research keywords
What users type in each store.
A keyword plan
3
Rewrite the page
Title, subtitle, description and creative.
A new listing
4
Test it
Store experiments on icons, screenshots and copy.
Proven changes
5
Track
Rank, installs and ratings over time.
A monthly report

Want this looked at for your site? Send your store link for the free listing review, or book a call.

Get my free store listing review

ASO questions

Getting an app discovered.

The short answer from Syed Hadi Hussain

What is app store optimisation (ASO)?

ASO improves how an app ranks and converts in the App Store and Google Play. It focuses on the title, keywords, icon, screenshots, ratings and description, then tests changes to raise installs.

What’s ASO?

App Store Optimisation: improving how your app ranks in store search, and how well its listing turns views into installs.

Find out why browsers aren’t becoming installs.

Send your store link for the free listing review, or book a call. You’ll get the changes most likely to lift installs.

Free, with no commitment.

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