YouTube & video SEO
Videos that get found for years, not days.
YouTube is the second-largest search engine, and Google shows videos too. I plan, package and mark up your videos so they keep being found.
The audit is free, with no strings. I reply within a day.
100+ clients ranked 25+ countries $0 on ads
Packaging
Title and thumbnail decide the click.
The same video, packaged two ways. Flip to see which one gets chosen.
Choosing topics
Make the videos people search for.
- Search-led topics.Questions people type, with enough demand and manageable competition.
- Suggested searches.YouTube’s own autocomplete shows what viewers want.
- Gaps rivals leave.Subjects with weak or old videos at the top.
- how to choose…
- best … for beginners
- … vs …
- how to fix…
- is … worth it
- … review
Every part
Six things around the video.
- 01
Title
The searched phrase, written for a person.
- 02
Thumbnail
One idea, readable on a phone.
- 03
Description
The first lines say what it covers, with links.
- 04
Chapters
Timestamps that help viewers and Google.
- 05
Captions
Accurate text for accessibility and search.
- 06
End screens
A next video that keeps them watching.
On Google
Get the video into search results.
A video on your own site can appear in Google with a thumbnail, if the page is set up for it.
- A page built around the video.Text, transcript and links around the player, not just an embed.
- Video markup.Structured data that describes the video to search engines.
- Fast loading.Players that don’t slow the page down.
A rhythm
Plan, publish, learn.
- Before
Plan
- Topic and search research
- Title and thumbnail concepts
- Outline with chapters
- During
Publish
- Title, description and chapters set
- Captions and end screens added
- Embedded on a supporting page
- After
Learn
- Click-through and watch time
- What viewers searched to find it
- What to make next
How it runs
From channel audit to compounding views.
- 1Audit the channel
Topics, packaging and what already works.
A channel review - 2Pick the topics
Searches worth a video, in order.
A content calendar - 3Package each video
Titles, thumbnails, descriptions, chapters.
Search-ready videos - 4Build supporting pages
Video pages on your site with markup.
Rich-result eligibility - 5Learn and repeat
What worked, what to make next.
A monthly report
Want this looked at for your site? Send your channel for the free check, or book a call.
Get my free channel checkVideo questions
Getting found with video.
The short answer from Syed Hadi Hussain
How do you rank videos on YouTube and Google?
Plan each video around a real search, use a clear title, description and chapters, write an engaging opening, and mark up the page where it is embedded so the video can appear in both YouTube and Google results.
Is YouTube SEO different from Google SEO?
They overlap. YouTube also weighs watch time and viewer behaviour. The words in your title, description and speech still matter in both.
Do tags matter?
Very little today. Titles, descriptions, chapters, captions and spoken words carry far more weight.
How important are thumbnails?
Very. A strong thumbnail and title together decide whether someone clicks, and clicks help your reach.
Can videos appear in Google results?
Yes. A video can appear as a rich result when its page has the right markup and the video is clearly the main content.
Do I need to post often?
Consistency helps, but better videos beat more videos. I plan a rhythm you can sustain.
How do we start?
Send your channel or site for the free check. You’ll get a plain list of what to change.
Find out why your videos aren’t being found.
Send your channel for the free check, or book a call. You’ll get a plain view of titles, topics and structure.
Free, with no commitment.
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