International & multilingual SEO
The right page for every country and language.
Selling abroad means more than translating. I make sure each market gets pages written, structured and signposted for it, so search shows the right one.
The audit is free, with no strings. I reply within a day.
100+ clients ranked 25+ countries $0 on ads
Structure
Three ways to organise markets.
Each has trade-offs. The right one depends on your resources and how different your markets are.
Strengths
- Shares the authority of one domain
- Simplest to manage
- example.com/fr/
Watch out for
- Less obvious country signal
- Needs careful language handling
Under the bonnet
Hreflang, in the code.
Every version points to every other, and back. One missing return link breaks the pair.
1<link rel="alternate" hreflang="en-gb" href="https://example.com/uk/" />2<link rel="alternate" hreflang="fr-fr" href="https://example.com/fr/" />3<link rel="alternate" hreflang="de-de" href="https://example.com/de/" />4<link rel="alternate" hreflang="x-default" href="https://example.com/" />
What it does
Tells search engines which page is for which language and country.
What I fix
Reciprocal links on every version, and a sensible default page.
Localised, not translated
What changes between markets.
- 01
Language and tone
Written by someone who lives there, in words customers actually use.
- 02
Searches
People in each country search differently. Keywords are researched per market.
- 03
Prices and practicalities
Currency, delivery, taxes and legal text that fit each country.
Monitoring
Markets drift apart without anyone noticing.
International checks
How it runs
Pick the markets, then build for them.
- 1Research markets
Demand, competition and your ability to serve each country.
A market shortlist - 2Choose the structure
Subfolders, domains or subdomains, decided with you.
A structure plan - 3Localise the pages
Native writing and market-specific detail.
Market-ready pages - 4Wire the signals
Hreflang, sitemaps and internal links.
Clear signals - 5Monitor each market
Rankings and visits tracked per country.
A per-market report
Want this looked at for your site? Send your site for the free international check, or book a call.
Get my free international checkInternational questions
Selling in more than one market.
The short answer from Syed Hadi Hussain
What is international SEO?
International SEO makes the right version of your site appear in each country and language. It covers site structure, hreflang tags, localised content and local signals, rather than simply translating pages.
Do I need a separate site for each country?
Not necessarily. Many businesses succeed with one site and clearly structured country or language sections. The right setup depends on your markets, team and budget.
Find out if search shows the right page to the right country.
Send your site for the free international check, or book a call. You’ll see where markets are crossing wires.
Free, with no commitment.
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