Social media SEO
Be found where people now search first.
Customers search on Instagram, TikTok, Pinterest and YouTube before they open Google. I make your profiles and posts easy to find in both.
The audit is free, with no strings. I reply within a day.
100+ clients ranked 25+ countries $0 on ads
Two kinds of search
Search on Google, and inside the app.
- 01
On Google
Profiles, posts and videos can appear in results, so names, bios and descriptions matter.
- 02
Inside the platform
Each app has its own search. It reads names, captions, text on screen and alt text.
The profile
A bio that gets found.
Your name field and bio are the most-read lines on any profile. Flip to see the difference.
Posts
Say it in words, not just pictures.
Platforms increasingly read what’s in your content. Give them plain words to read.
- Write captions like search results.Lead with what the post is about, in words customers type.
- Add text to videos.On-screen words and clear speech help platforms understand clips.
- Describe your images.Alt text helps accessibility and discovery together.
- Captions
- On-screen text
- Spoken keywords
- Alt text
- Location tags
- Pinned posts
How it runs
Profile first, then posts.
- 1Audit your profiles
Names, bios and links across every platform.
A profile report - 2Research the searches
What customers type into each platform.
A platform keyword list - 3Rewrite the profiles
Names, bios and highlights made findable.
Optimised profiles - 4Shape the posting
Caption, text and alt text patterns for your content.
A search-friendly template - 5Track discovery
Profile finds, reach from search and referrals.
A monthly report
Want this looked at for your site? Send your profile for the free check, or book a call.
Get my free profile checkSocial search questions
Searching inside social media.
The short answer from Syed Hadi Hussain
What is social media SEO?
Social media SEO makes your profiles and posts easy to find in search on platforms like Instagram, TikTok, Pinterest and YouTube and in Google results, using keywords, clear profiles and content shaped around what people look for.
Do people really search on social platforms?
Yes, especially for local places, products, tutorials and recommendations. Many people now start on TikTok, Instagram or Pinterest instead of Google.
Does social media help Google rankings?
Social links aren’t a direct ranking factor, but profiles and posts can rank themselves, and strong social presence helps people find and trust you.
What goes in a bio to help discovery?
What you do, who for and where, in the words customers use. A name field and bio written for search often matter more than clever slogans.
Do hashtags still matter?
Less than clear words in captions, on-screen text and alt text. Platforms increasingly read what’s actually in your content.
Is this the same as social media management?
No. This is the search layer on top: making content findable. It pairs well with a content plan, which I cover on the social media page.
How do we start?
Send a profile for the free check. You’ll get a plain list of what to change.
Find out what happens when someone searches for you.
Send your profile for the free check, or book a call. You’ll see where you appear inside each platform and on Google.
Free, with no commitment.
Keep exploring